The days go by quick, but the years fly by even quicker. I can’t believe it’s the end of another year in business!
Can you believe that another year is coming to a close?
In this episode, I’m recapping some of the lessons that I learned!
Did you know that more than 50% of small businesses have NO formal marketing plan?
That means that out of the 582 million businesses worldwide, 291 million businesses are operating with no plan and no strategy when it comes to promoting their business to prospective clients.
Today, I’m going SOLO on the microphone to chat about 5 Lessons Learned In The Past 12 Months!
Did you start a business in the past 12 months?
Are you looking for tips to maximize your success and to accelerate your growth?
Do you want to know some of the lessons that I learned in my 6th year of working full time for myself?
With each passing year as an Online Business Owner, I learn new lessons and discover the secrets for success.
In this episode I’m going to share with you 5 tips that I’ve learned from running an online business in 2021. It doesn’t matter what kind of business you’re building or what niche your services are targeting because these tips will help you grow successfully no matter what industry or product type.
👇 Click the image below to tune in to this weeks episode 🎙️
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
Cheryl is an award-winning chef, studio manager, and all around epic human being!
Meet Cheryl.
2x podcast guest and most recently the founder of the new Food Brand, Uncle Chucks BBQ Sauces.
Did you know that more than 50% of small businesses have NO formal marketing plan?
That means that out of the 582 million businesses worldwide, 291 million businesses are operating with no plan and no strategy when it comes to promoting their business to prospective clients.
Today, I’m sitting down with Cheryl Torrance (aka The Dancing Chef, Chef Inked, and Uncle Chuck!)
Cheryl Torrance aka Chef Inked aka Uncle Chuck is BACK on the podcast for her second appearance – this time to talk about her new venture.
You might remember Cheryl from episode 3. The early days of the show!
Chery was one of our first guests on Visionary Life, and almost 4 years ago I remember taking the TTC to the spin studio she works at called Torq, and sitting on the windowsill recording with a single $90 microphone.
Let’s just say, a LOT ha changed since then! Both for Cheryl and for the podcast.
Today, I’m hanging out with Cheryl virtually to learn all about Uncle Chucks BBQ sauces: where the idea came from, how she’s now selling them in 5 stores, and what the future looks like for the business.
Cheryl holds nothing back in this episode, and I really think you’re going to dig it!
We talk about:
What it’s like being on a TV show
Why she left the food industry after 20 years
What brought her back and nudged her to launch her own brand, Uncle Chucks
👇 Click the image below to tune in to this weeks episode 🎙️
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Want to Sneak A Peak at my Prep Notes for this interview?
Intro:
Cheryl Torrance aka Chef Inked aka Uncle Chuck is BACK on the podcast for her second appearance – this time to talk about her new venture.
You might remember Cheryl from episode 3. The early days of the show!
Chery was one of our first guests on Visionary Life, and almost 4 years ago I remember taking the TTC to the spin studio she works at called Torq, and sitting on the windowsill recording with a single $90 microphone.
Let’s just say, a LOT has changed since then! Both for Cheryl and for the podcast.
Today, I’m hanging out with Cheryl virtually to learn all about Uncle Chucks BBQ sauces: where the idea came from, how she’s now selling them in 5 stores, and what the future looks like for the business.
Cheryl holds nothing back in this episode, and I really think you’re going to dig it!
Prep Notes:
Last time I saw you was at a bar in the East End of Toronto, where we watched you win Wall of Chefs
How long ago was that? That wa pre-COVID…
Can you tell us about how that opportunity came to you and what it was like to film for a TV Show
Any perks that followed your win?
Well this is your 2nd appearance on the podcast. In our first conversation, if you remember that episode (https://kelseyreidl.com/podcast/thedancingchef?rq=cheryl) we chatted about your journey as an ex street kid & drug addict, how you discovered your love for cooking, and what being rich meant to you. It’s a good episode for anyone who wants to go back.
First, you love to dance on Fridays. Did you dance today, yet?
ORIGIN STORY:
But just before we dive into your current project Uncle Chucks, can you share with us why you have such an affinity for good food. Like, when I hear you describing your culinary experiences and sharing what you eat I feel like you have a love, appreciation and knowledge for food that a lot of people don’t have.
Where does that interest and love come from?
LAUNCHING UNCLE CHUCKS
This isn’t your first food brand that you’ve launched – you had Dog Food and I know you’ve tested a few other concepts, so how did you know Uncle Chucks was something you wanted to follow through on?
Tell us about the business: what do you sell, what do you hope people feel when they use your product
The brand is actually named after you – tell us about the decision to call it Uncle Chucks and how you’re enjoying your new spokesperson role!
I know that community is a really big part of your life, and something you pour into…
How important was your community supporting the launch of this brand
Through your many years of work experience and being part of various organizations – you’ve built up a pretty large audience – which I’m sure has been really great for launching Uncle Chucks
A lot of people feel alone, isolated and like they don’t have community – any tips?
What does the formulation process look like? How do you dream up new products and bring them to life?
How do you currently sell Uncle Chucks?
Do you have a plan or vision as to where you want to go or what it could look like in 5 years, or are you more of a day by day person
If we were only going to buy 1 product to start, which one would you suggest
Also, it’s the 1 year anniversary? Any highlights or memorable moments that you want to share from the past 365 days
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
President of STRONG Fitness Mag, Founder of Team Strong Girls, Fitness Coach turned Fitness Publisher and Host of Find Your Strong Podcast.
Meet Coach JVB!
Jenny found her STRONG many years ago, after one too many late nights at the bar.
Did you know that more than 50% of small businesses have NO formal marketing plan?
That means that out of the 582 million businesses worldwide, 291 million businesses are operating with no plan and no strategy when it comes to promoting their business to prospective clients.
Today, I’m sitting down with Coach JVB, aka Jenny Van Barneveld Pe.
Jenny is The President of STRONG Fitness Mag, Founder of Team Strong Girls, Fitness Coach turned Fitness Publisher and Host of Find Your Strong Podcast.
She’s also a Mom of 2 and Wife, and fun fact she’s actually in business with her husband!
Jenny does a lot, but still shows up to serve and connect with her community just like she did back in 2012 when she launched her bootcamp classes and was trying to escape her job selling laser toners, which was NOT her passion.
In this episode we chat about:
Jenny’s transformation story and her McDonald’s miracle that was a true wake up call
The moment she decided to enroll herself back at school and stop her partying lifestyle in pursuit of more purpose
We talk about the highs and lows over the past decade as a business owner
Where the business is at today and what her team looks like
And how she’s managing to continue to find HER STRONG with such a jam packed schedule.
👇 Click the image below to tune in to this weeks episode 🎙️
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Want to Sneak A Peak at my Prep Notes for this interview?
The Early Days:
Can you take us back to what you were up to before you found your STRONG, your purpose, and the life you have today – what did your 20’s look like?
You found yourself selling laser toners after losing your job, making okay money, and by your definition – not living the dream. This is back in 2021.
Did you always know that you wanted to run your own business?
At some point, you decided to make a massive change…
You decided to go back to school for Nutrition and said Goodbye to your party life by saying NO to more things and YES to the right things…
What gave you the confidence to start building this new life?
Did you have to do a lot of mindset work in order to believe this was possible for you?
Besides enrolling in school, what were some of the other first steps you took to launch this new chapter of your life (you launched the bootcamps)
When did your business REALLY start to take off? What were some of those early successes that made you believe this could go somewhere?
Describe some of the most rewarding or most memorable moments thus far, along your journey? Any big milestones?
Growth & Marketing
What’s working right now in terms of bringing new people into the STRONG community?
So much of how you grew was in story-telling, sharing client wins – why are client case studies and stories so powerful, in your opinion?
From what I can see, you’re very consistent on Social Media – is this intentional? Any tips?
Final Questions…
Today, you’re teaching a train the trainer program (STRONG Formula) where you’ve packaged up your transformation method and are teaching it to coaches. How did you know it was time to launch a program like this?
When you feel stuck, unmotivated or stagnant – how do you reset?
Advice for people who are unhappy and feel like they haven’t found their purpose?
Your husband Vince plays a huge part in your business – how do you find working with each other
Besides working out, what else makes you feel like your STRONGEST self?
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
Founder of Neal Bros, Business Partner With His Brother Chris, and Master Crouton Maker.
Meet Peter Neal.
One half of the epic duo behind the “Neal Bros” food and beverage brand.
Did you know that more than 50% of small businesses have NO formal marketing plan?
That means that out of the 582 million businesses worldwide, 291 million businesses are operating with no plan and no strategy when it comes to promoting their business to prospective clients.
Today, I’m sitting down with Peter Neal who co-founded a Food Brand and Distribution Company with his brother Chris in their Mom’s Kitchen— over 30 years ago!
Today on the show, I’m sitting down with a Canadian Food Legend, Peter Neal.
Peter Neal is one half of the brotherly duo behind Neal Brothers Foods.
You’ve probably indulged in their epic Corn Tortilla Chips dipped in salsa, or their insanely tasty pasta sauces… but did you know that this well known Canadian Food Brand and Distribution Company started as 2 brothers making croutons out of their parents kitchen?
Yepp, it’s true.
Over 33 years ago, Neal Brothers began as a simple startup and today it has grown into something SO MUCH MORE.
Peter has been on my “dream interview” list for many years, partially because I am the biggest fan of their blue corn and flax chips and I thought they should know who I am, but in all seriousness I have many friends who know the Neal Brothers personally and they have nothing but AMAZING things to say about them.
If you’re a budding business owner, you’re going to love learning from Peter about what it really takes to build a brand with longevity.
In this episode we chat about…
The moment he knew he was a natural born salesman
Why having belief in yourself and in your products is so important
What some of the early successes were in the Neal Bro’s journey, that gave them hope
The role of curiosity and asking questions, when you don’t have all the answers
And some of the tips and lessons learned after 33 years of business!
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
Founder of Fans First Entertainment, the creator of The Savannah Bananas and the author of Find Your Yellow Tux.
Meet Jesse!
Master Marketer and Visionary Behind The Savannah Bananas Baseball Team!
Did you know that more than 50% of small businesses have NO formal marketing plan?
That means that out of the 582 million businesses worldwide, 291 million businesses are operating with no plan and no strategy when it comes to promoting their business to prospective clients.
Today, I’m sitting down with Jesse Cole, who is the founder of Fans First Entertainment, the creator of The Savannah Bananas and the author of Find Your Yellow Tux.
His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine, but it wasn’t always sunshine & bananas in Jesse’s world.
Just over 5 years ago he and his wife Emily were sleeping on an air mattress after draining their bank account, about to take the biggest risk of their life. You’ll need to tune in to hear about it!
I first was introduced to Jesse and his epic story through the I Love Marketing Podcast, and I can honestly say that from the moment he started talking I was hooked. He’s a marketing genius!
Jesse’s approach to building a BRAND rather than a business and creating FANS not customers is the type of marketing that I stand behind 110%. He’s not preaching expensive Facebook ads or fancy funnels, just an epic product and a memorable experience.
Jesse is about to share SO much wisdom with you all and I can promise you that whether you’re running a baseball team like Jesse or just starting a little home based business – his marketing tips are going to ROCK YOUR WORLD.
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
Speaker, Connector & All Around Epic Person To Chat With
Meet Blake!
Blake is a master relationship-builder, total super-connector and helps entrepreneurs grow their businesses in creative ways!
Did you know that more than 50% of small businesses have NO formal marketing plan?
That means that out of the 582 million businesses worldwide, 291 million businesses are operating with no plan and no strategy when it comes to promoting their business to prospective clients.
Today, I’m sitting down with Blake Fleischacker (aka Blake Fly) who is a master of many things, but most notable for his unique ability to connect with anyone.
He might be one of the most inspiring, creative and appreciative individuals I have ever met.
To begin, I want to share how Blake’s work has impacted my life and my business.
Because of Blake, I send my friends and family members text messages when I think of them
Because of Blake, I am empowered to send messages of gratitude and snail mail just to say “thinking of you”
Because of Blake, I have signed new clients
Because of Blake, I believe in the power of Scrap Paper, Road Signs & Cereal Boxes.
I know, you’re totally lost and have no clue what I mean – but by tuning into this episode and learning from Blake on the power of Unexpected Appreciation, Gratitude & Creative Connection – you’re going to have a whole new appreciation for how SIMPLE marketing and business growth can be.
My visionary community already knows Blake quite well because he’s spoken inside of TVM before, but if you’ve never met Blake a few things to know about him are that he is a 8Time TEDx Speaker and currently he helps entrepreneurs connect to anyone and grow their business by delivering unexpected appreciation and gratitude. Also, he’s an amazing event producer.
In this episode, we dive into…
Why he started sending random kind emails to people and what their reactions were
How he landed a $15,000 speaking gig a mere few weeks before his wedding, because of a photo he sent
The power of public accountability in reaching your goals
Blake is an idea-holic (is that a word!?) who is going to FIRE YOU UP inside this episode.
If you’re inspired to snap a screenshot of the episode and thank HIM for his wisdom, be sure to tag him on Instagram @blakefly and to learn more about his work head to www.instantconnecting.com
👇 Click the image below to tune in to this weeks episode 🎙️
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
Julia is going to teach us how to press PUBLISH on our work & speak our truth (even if we’re scared to death to do it!)
Did you know that more than 50% of small businesses have NO formal marketing plan?
That means that out of the 582 million businesses worldwide, 291 million businesses are operating with no plan and no strategy when it comes to promoting their business to prospective clients.
Today, I’m sitting down with Julia Rose, a Content Writer and Communications Expert.
Julia is doing INCREDIBLE work in the realm of helping people press publish on personal essays.
I know I know, you just checked out as soon as I said the word “essay” right, but our guest of the show today, Julia Rose, is going to walk us through why personal essays can be the secret to expressing yourself, launching a successful brand and being a subject matter expert.
I am SO fond of Julia’s work and love what she’s created inside of her Hello Writer program. The story of how she created this group experience is something you won’t want to miss, if you ALSO aspire to launch a group program or online course at some point.
In this episode, Julia and I talk about…
How being fired (on a Friday!) was the catalyst for her to start her own business
The impact that publishing her work on Medium.com had
A simple method for choosing what to write about
How to get over the fear of putting yourself out there
Navigating through imposter syndrome, when you feel like there are other people out there who are more established
And how to find your first few clients
This is SUCH a fun episode and I can’t wait for you to learn from Julia Rose.
And one last thing, I know some of you have been tuning in religiously to Season 8 and enjoying the content – and if so, I want to ask you to leave us a review on iTunes or share the show with a friend. It helps more visionaries feel connected and less alone, on this roller coaster ride of entrepreneurship.
👇 Click the image below to tune in to this weeks episode 🎙️
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
Business Coach for Nutritionists, West-Coaster, Podcaster!
Meet Steph!
Steph has so many great tips about Finding Your Niche, Scaling Your Business & Achieving Balance Rather than Burnout.
Did you know that more than 50% of small businesses have NO formal marketing plan?
That means that out of the 582 million businesses worldwide, 291 million businesses are operating with no plan and no strategy when it comes to promoting their business to prospective clients.
In this episode we’re diving into the topic of How to Get More Visible, so that you can grow your business. This is a topic that both Steph and I are very passionate about, because we know how hard it can feel to put yourself out there & gain visibility, especially in the early stages of launching.
I’m sitting on the other side of the mic and my friend Stephanie Long who is also a business coach is putting me in the hot seat and I’ll be answering each question, so that you can all get to know me a bit better. Steph is a business coach for nutritionists, the founder of the launch your nutrition biz program, the host of the next level nutrition biz podcast – and recently, the girl who took 1 month off from her business!
Yepp, you heard that right, Steph took august completely off from work because she wanted to focus on herself and on recharging.
After reconnecting with the WHY behind starting her business, which was to have more freedom and flexibility, Steph decided to step back for the month of august and the best part was that the business didn’t become irrelevant.
After learning about her little sabbatical, I was SO inspired to start prepping for one of my own in the future, and wanted to sit down with her and ask her how it went. Was she scared that she would be forgotten? How did she communicate this to her clients? Was there anything she would have done differently?
In this episode, Steph and I also chat about…
How she’s been setting up more funnels, automation and evergreen content inside of her business and how it’s going
The power of discipline in creating FREEDOM
The power of data and metrics in improving the flow of her funnels
And whether or not she will stay niched down to working with mostly nutritionists
I admire Steph so much for the business she has built, and more than just being a podcast guest – Steph is also a friend!
Even though we’ve never officially met in person, our lives have run many parallel courses and we never hesitate to reach out to ask each other business questions or share wins and successes.
👇 Click the image below to tune in to this weeks episode 🎙️
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
Today, I’m sitting down with Giovanni Angelucci, Founder of Queen St. Bakery.
From their website:
Queen Street Bakery was built on the belief that food companies should be as transparent about what they put into their food as what they remove. Because we know all to well that just because something is gluten-free, doesn’t mean it’s good for you.
That’s why we’re proud to make our breads, buns and doughs from simple functional ingredients that feel good to eat. Ingredients that are naturally full of fiber and protein and naturally free from gluten, nuts and dairy.
Their breads, buns, pizza dough and baking flours can be found across Canada and they are leading the gluten-free, allergen-free and taste-FULL bread category.
Just one taste of their White Bean & Millet Seed bread or their Cinnamon Raisin Loaf will be enough to convert you. These products are insanely delicious and more than that, they’re packed with nutrients.
In this conversation, we’re rewinding back to just a few years ago when Giovanni first had the idea to start a bakery and how that led them to finding placement in 100’s and 100’s of stores across Canada.
Giovanni and I chat about:
The startup story of Queen Street Bakery
Where the idea for the business originated
How they got into Canada’s largest grocery store chain (Loblaw’s)
The #1 ingredient you need before pitching to investors for money
Business and marketing skills that he’s trying to upgrade as a Founder
The true definition of an entrepreneur
Why everything is cyclical
Marketing strategies that have been working REALLY well for Queen Street Bakery, even throughout the pandemic when sampling is not possible
& more
Also, you can find Queen St. Bakery products in the frozen aisle at Healthy Planet (our show sponsor!), so don’t forget to check the frozen aisle when you’re shopping at one of their MANY stores across Ontario!
👇 Click the image below to tune in to this weeks episode 🎙️
<< Click to Listen
Want to take a peek at my “Prep Notes” for the show? 👇
These are totally unedited, and give you an idea of what I do to get ready for the interview.
Rapid Fire:
Product or service that you’re currently obsessed with
Social media platform that you are enjoying most right now & why
How do you stay motivated?
Before Queen Street Bakery:
The idea for Queen St Bakery came in part due to your Mom’s Gluten Intolerance. Can you take us back to when the idea to create a delicious gluten-free bread hit you
Did you know there was a market for your products beyond just people who were gluten-intolerant? Better for you products are certainly still rising up in popularity
What were you up to that time? Were you working in product development or had you started any businesses before QSB?
Bringing Queen Street Bakery to Life:
What were some of the first few steps you took in order to bring the idea to life?
I’m sure the early months were messy – what type of mindset did you need to have to move through the highs and lows that are inevitable in the early stages
Did you have a “why” at the beginning? What kept you going?
Anything that almost derailed you?
How long did it take from idea until you made your first sale?
What’s in a name – how did yours come to be
Where you are today:
Buns, loaves, baking flour – Tell us about the product selection you offer today!
Marketing that’s working REALLY well right now – I know you mentioned some trade shows, anything else
Talk to us about why you decided to create a Pop Up Shop and how that went
Is there a milestone that you’ve reached that you’re proud of and want to celebrate with us here?
Looking ahead…
I know you’ve been observing a trend of old business models being completely upended, like bread and milk were delivered to your home long before Instacart and amazon made it popular again – and we’re returning to an old model
What’s the vision, where are you going and what are some projects you’re currently working on?
If somebody listening has a desire to start a business but feels stuck and unsure of how to get started, what would you offer to move forward them based on your own journey
Closing Questions:
If you were to start a new business venture, what industry would you start in, based on the trends you’re seeing right now?
What is one thing you would like to be doing more of either inside your business or outside of work
Is there a Canadian Entrepreneur that you really admire or have received mentorship from
3 Topics Related to Business, Marketing, or Brand Building that you LOVE talking about…
a. The changing habits of consumers of treating food and wellness as preventative health
b. The changing landscape around education – talk about the importance of education when it comes to your marketing strategy. How are you educating your community about the difference of Queen Street Bakery
c. Old business models that are being completely upended (some returning to an old model – e.g. bread and milk were delivered to your home long before Instacart and amazon made it popular again)
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
Krista is one of the most determined, action-taking individuals you’ll ever meet! Tune in to hear about her Entrepreneurial Journey.
Did you know that more than 50% of small businesses have NO formal marketing plan?
That means that out of the 582 million businesses worldwide, 291 million businesses are operating with no plan and no strategy when it comes to promoting their business to prospective clients.
This week, I’m sitting down with my friend and visionary method alumni Krista.
On Instagram as @kristako.rd because her last name is slightly hard to pronounce, she is the go-to resource for dieticians who want to amplify the success of their business.
Krista founded the Dietitian Success Center just 6 months ago, and has already grown it to almost 200 members – and I wanted to bring her on to the podcast to share more about her journey of navigating her career as a dietitian, and taking the “unconventional” route even when it felt challenging.
In this episode, Krista and I chat about…
What she did when she first graduated from school
How she was able to go freelance and match her corporate salary
The simple marketing and lead gen strategy that she used to begin her 1:1 coaching practice
How the idea to launch the DSC came to be
And success tips for anyone launching an online business or membership
3.😊 Work with me one on one! If you’re looking for Business or Marketing Coaching, I’ve got a few spots to take on private 1:1 clients who are ready to launch their online business and/or create a comprehensive marketing strategy that reaches more clients 📌 APPLY NOW >> https://kelseyreidl.typeform.com/to/UAxrZo
drive-thrus are for lazy people. 